Who are these guys? The first generation that grew up with close proximity to internet, mobile phone/smartphones and televisions are the Millennials. It is believed that their exposure to technology sets them apart from the previous generations.
Talking about millennials in the hospitality industry, their entire experience – right from making the reservation to checkout, they expect something new from the hotel. Why must hoteliers find newer ways to market their properties to this young, tech-savvy and demanding generation?
These guys will use their phones to book hotels, on the go, peruse your hotel reviews to help them make a decision, check out your website & social media presence. To summarise, millennials will seek out any digital footprint during the consideration period before they commit to your property.
Thanks to the growing convenience and connectedness brought about by technology such as Sopago, this generation boast of disposable income and will always be ready to spend primarily on leisure activities and products.
So do you want to attract millennials to your hotel or not ? We put together a list of 6 ways to attract the Millennial Hotel crowd.
Offer Technology: Millennials expect high-tech amenities, such as free Wi-Fi, digital check-in, and the ability to control room settings through a smartphone app.
Personalization: Offer personalized experiences that cater to the individual needs and preferences of guests. This could include customizing their room settings, offering personalized recommendations, and providing personalized communication throughout their stay.
Sustainable Practices: Millennials are environmentally conscious, and they appreciate hotels that adopt sustainable practices. Offer eco-friendly options, such as reusable water bottles, recycling bins, and energy-efficient lighting.
Social Media Presence: A strong social media presence can help attract millennials to your hotel. Use platforms like Instagram, Facebook, and Twitter to showcase your property, promote special offers, and connect with potential guests.
Unique Experiences: Offer unique experiences that cannot be found elsewhere, such as local tours, cooking classes, and cultural activities. This will make your hotel stand out and appeal to millennial travelers who are looking for new and exciting experiences.
Convenient Location: Millennials appreciate hotels that are located in convenient, easily accessible areas. Choose a location that is close to public transportation, restaurants, and attractions.
By following these tips, you can attract more millennials to your hotel and ensure their stay is enjoyable and memorable.