Hotel Industry Trends
1. Technology
Fundamentals of hotel operations will never change. That’s one thing every hotelier will confess. However, the use of hotel technology to enhance guest experience is gaining momentum and is very critical for both brand loyalty and operational efficiency.
The era of hotels boasting of idyllic location & top notch service is now gone. The tech savvy modern day traveller expect hotels to offer them a seamless & connected guest journey that includes, personalisation, emotions & digital. These travellers will demand from you as a hotelier an experiences that is available where and when they need them.
To stand out and offer a convincing first impression to these guests, hotels will need to continue to invest in relevant technology to adapt to their guests’ ever-changing expectations.
2. Sustainability
As per the consumers demands and trends, the hospitality industry is now responsible for providing a reliable and friendly stay, as well as reducing friction associated with the travel experience. The main force that drives prosperity in most parts of Africa and the world remains tourism. That is why hotels must ensure that local people and communities benefit from tourism and the local supply chain.
There is a significant number of global travellers who would be more likely to book an accommodation knowing it was eco-friendly for a greener holiday experience and that the destination is even more caring for an enhanced pleasurable experience.
Let sustainability not become a buzzword you use to capture the attention of guests and policy makers infact, If you want your hotel to thrive in the modern, climate-centric world – it’s time to add hotel technology to help you reduce wasteful practices, increase efficiency, reduce costs associated with operations, and benefit the environment too.
3. Data privacy & Security
Hoteliers should wake up and come to terms that it is the end of an era of easy access to guest data. By default, hotels will never offer a great seamless guest experience without prioritizing data protection and transparency. Let personalisation not come at the expense of your guests privacy and consent. Great service must be synonymous with heightened data protection and transparency.
As much as hoteliers believe that tailor-made journeys are exactly what guests want, they ought to clearly demonstrate the value exchange and treat personalisation as a strategic priority.